Tag: Wikipedia fundraising
Leona Whitcombe
Wikimedia Foundation Fundraising: Inside the Wikipedia Donation Banners
Explore the psychology and economics behind the Wikimedia Foundation's annual fundraising banners and how they keep Wikipedia ad-free.
Leona Whitcombe
A/B Testing Fundraising Banners on Wikipedia: Ethics and Outcomes
Wikipedia relies on A/B-tested fundraising banners to stay ad-free and nonprofit. But as donation rates rise, ethical questions grow: Is manipulating emotions for donations worth the cost to user trust?